Data duplication, inconsistencies, and fragmented records slow down operations and impact everything from customer service to compliance. In a world where data flows in from CRMs, eCommerce platforms, ERPs, and support tools, ensuring data accuracy is no longer optional - it’s essential. Boomi DataHub offers a powerful, cloud-based solution to unify, clean, and synchronize data across your systems, helping businesses create trusted “golden records” and achieve a real-time, 360° view of their operations.
Why Boomi DataHub?
- Combines all your data in one location - DataHub collects all the data and maintains consistency across all systems, as opposed to having it dispersed across many platforms.
- Provides clean and reliable data - To ensure the accuracy of your information, it automatically checks for errors and merges duplicates.
- Maintains the safety and compliance of your data - It helps safeguard sensitive data and adhere to privacy regulations with features including encryption, user permissions, logs, and notifications.
- Updates are made instantly - Every time a change is made in one system, DataHub ensures that it immediately affects all linked systems.
Key use cases
- Data centralization – Centralize data from CRM, e‑commerce, and support systems for a complete view of customer history and behavior.
- Product Information Management – Synchronize product attributes across ERP, inventory, and marketing platforms.
- Employee Data Management – Align HR, finance, and IT profiles for workforce accuracy and governance.
- Regulatory Compliance – Track sensitive data, lineage, and stewardship for audit readiness across industries.
- Supplier & Asset Synchronization – Harmonize vendor, location, and equipment data across logistics and ERP systems.
Example Use Case: Customer Data Centralization
Scenario: A retailer struggles with inconsistent customer data—multiple records for the same person, outdated contact info, and fragmented purchase histories—across CRM, POS, and loyalty platforms.
Challenges:
- Duplicate profiles prevent targeted marketing.
- Inaccurate data leads to delivery mishaps and poor support.
Solution Implementation:
- Model and onboard customer data across source systems into DataHub.
- Apply matching rules to merge duplicates into a golden record.
- Enrich and validate fields (e.g., standardized addresses, verified emails).
- Automatically sync the clean golden record back to all systems in real-time.
Outcomes:
- A unified 360-degree customer profile enables personalized promotions and improved service.
- Duplication is reduced, improving data trust and reducing marketing waste.
- Streamlined operations, faster issue resolution, and better decision-making based on reliable insights.
How Boomi DataHub works:
Boomi DataHub starts by bringing data into a central hub where it's structured, cleaned, and merged into trusted “golden records.” The process works like this:
- Define your master data model—for entities like customers, products, or suppliers—using a visual, low-code interface.
- Match and merge records by automatically identifying duplicates across systems and combining them into a single, accurate version.
- Validate and enrich data by applying quality rules, filling in missing fields, and flagging issues for review by data stewards.
- Monitor data health, with dashboards and statistics that highlight errors or gaps, helping you manage and improve data quality proactively.
Once your golden records are ready, DataHub ensures they're synchronized across all connected systems using a smart hub-and-spoke architecture:
- Real-time, two-way syncing means updates made in any system—like a CRM, ERP, or inventory—are reflected everywhere almost instantly.
- Centralized integration paths reduce complexity—no more point-to-point spaghetti—because every system connects through the hub.
- Governance and alerting ensure that every change is tracked and managed—who changed what, when—and triggers alerts if something breaks or fails validation
If your teams are spending valuable time cleaning up reports or chasing incorrect contact data, it’s time to centralize and streamline with Boomi DataHub. Eliminate duplication, improve decision-making, and fuel AI and analytics with clean, governed data.
Ready to simplify your data management? Talk to our team or explore how Boomi can help you build a single source of truth at scale.
