Running a successful online business requires more than just a great product catalog. Providing an exceptional shopping experience for your customers can make all the difference. In this blog post, we'll delve into how you can enrich your NetSuite Suitecommerce website's Product Details page by displaying and allowing customers to select custom items alongside the original product, thereby enhancing your website's functionality and improving user engagement.

Customization for Enhanced Webstore Functionality

Imagine a scenario where you want to provide your web store customers with the option to add related items to their cart directly from the Product Details page. This functionality can significantly improve the user experience and potentially boost sales by suggesting complementary or bundled products.

Here's how you can achieve this functionality in NetSuite:

1. Custom Item Field: Begin by creating a custom field in NetSuite, which allows you to specify related items for each product. Let's call it "Custom Related Item." This field can be adapted to meet your specific requirements.

2. Webstore Configuration: Access your webstore's configuration settings within your NetSuite account. Navigate to the Product Details page template, where customers view information about individual products.

3. Display Custom Related Item: Edit the template to include a section that displays the "Custom Related Item" field for each product. Position this section wherever you want , ensuring that customers can easily see it.

4. Logic for Fetching Related Item: Implement logic that retrieves the related item based on the value stored in the "Custom Related Item" field for the current product. This logic guarantees that the correct related item is displayed alongside the main product.

5. Automatic Addition to Cart: When customers check the checkbox for the related item, have it automatically added to their cart without the need for an additional "Add to Cart" button.

Here we can see the additional item is also added to the cart along with the original item.

Advantages of Adding Custom Items to Product Details

• Cross-Selling Opportunities: By displaying related items and allowing customers to choose them conveniently, you encourage customers to explore additional products, potentially increasing their order value. This upselling can contribute significantly to your revenue.
• Enhanced User Experience: Customers can conveniently  select or deselect related items without navigating away from the Product Details page. This seamless experience can lead to higher customer satisfaction and conversion rates.
• Increased Sales: Offering related items as options can boost sales by suggesting complementary or bundled products that customers may not have initially considered. It can also help reduce cart abandonment rates.
• Improved Engagement: The inclusion of related items engages users, keeping them on your webstore for longer durations. The more time customers spend browsing, the higher the likelihood of conversions.
• Personalization: This customization allows you to tailor product suggestions based on customer preferences and browsing history, making each shopping experience more relevant and appealing.
• Data Collection: By monitoring customer interactions with related items, you can gather valuable data on which products resonate with your audience. This information can inform your inventory management and marketing strategies.
• Competitive Advantage: Providing such a user-friendly and personalized shopping experience can set your webstore apart from competitors, fostering brand loyalty.

Conclusion

Enhancing your website's functionality in NetSuite by allowing customers to view and select custom items directly from the Product Details page is a powerful customization that offers numerous advantages. By providing a more convenient and tailored shopping experience, you can increase sales, improve customer satisfaction, and strengthen your position in the online marketplace.